In 4 months
Meet The Client
Boat Central is the go-to place for boat owners. A central hub for everything boating, seafarers can find any marine products and services they need.
For marine businesses, the platform offers a unique opportunity to get directly in front of their target audience.
Boat Central wanted a bespoke strategy for measured growth, an increased profile across the industry, plus a considered approach that engaged both sailors and marine business owners alike.
Although we’ve only known the Boat Central team for a few months, we already feel like we’ve known them for years.
Our initial strategy sessions are so valuable. Not only do they lay the foundations of our work together, but they also allow clients to meet the team, so our relationship gets off to the best possible start.
We recognise that it can be tough when clients initially hand over the reins to their website and social media, but the Boat Central have trusted us from Day 1.
This has meant that from the very beginning we could get off to a flying start, with the freedom to pour our ideas into their social and marketing strategy – an approach that is clearly paying off already!
What We Did
With a fantastic strategy session behind us, we dived right in to some detailed industry SEO research.
One of the brilliant things about Boat Central is the fact that it’s a complete hub for seafarers, but that also means they cover every marine sector you can think of, so a structured approach was a must!
We’ve got two targeted audiences to consider for Boat Central – the directory users and the listed marine businesses. After some initial website SEO work, our marketing strategy involves extending the ‘hub’ feel to social media, where we’re rapidly expanding and engaging the Boat Central community.
We’ve worked with the client to create a range of informative videos, to be used across all platforms, plus we’re utilising the growing mailing list as a way to communicate the value of Boat Central and its resources directly to users.
In 4 months
What the client says...
“I couldn’t be happier to be working with the team at Fastnet Marketing.
At every stage they exceed my expectations with their innovative ideas, knowledge of the industry and more importantly the results they consistently get for my business.
It’s truly refreshing to know that I’m working with professionals who allow me to get on with the running of the company, safe in the knowledge that I have their support at all times.
They’re a great team to work with – and that’s the difference, you feel like they’re working alongside you and want nothing but your success. I genuinely couldn’t recommend them enough!”
– Iain Bonneywell, Founder