BOWMAN YACHT CHARTERS

Find out how Bowman Yacht Charters increased their website traffic by 114% and trebled their bookings in just 2 years.

The Results

100%

INCREASE IN New Social
Followers

114%

Increase in 
WEBSITE TRAFFIC

300%

INCREASE IN 
BOOKINGS

Meet The Client

Bowman Yacht Charters (newly rebranded to BYC) are a fledgling charter company with big ambitions, operating from Falmouth in Cornwall.

Seeing a gap in the market in the South West for well-managed, family-friendly skippered and non-skippered yacht charter, BYC set out to dominate the sailing charter sector in the region.

Equipped with a new website and branding, both of which were completed by The Fastnet Agency, BYC has gone from strength to strength and have recently invested in a new Sun Odyssey 40 to expand their fleet.

We’ve loved working with BYC, and take a degree of maternal pride in watching them grow from a small start up with one yacht to the multi-yacht charter company we see today. 

Our Relationship

We’ve been working with Cyprian and his team for a couple of years now, and have built up a really strong relationship. Being a practical, hand-on business, the BYC team spend their time on the water- not sitting at a computer keeping up with their marketing – and that’s exactly the way it should be.

We love the fact that we’ve been able to help BYC to maintain a strong online presence, build their social following, improve their Google rankings and automate their booking process, so that they can continue to focus on what they do best – providing great yacht charter holidays!

What We Did

When BYC first approached Fastnet they had an unprofessional website and clunky booking system that did not reflect the high quality of their offering.

We started by refreshing their brand and building them a slick new website that both reflected their professionalism and also helped the BYC to keep up with bookings when out on the water by providing easy access via a tablet or smartphone.

We also helped them to improve the speed of their customer response rate by installing a website chat bot that allowed them to respond to website queries in real time via their smartphone.

After  we had the basics nailed, we got to work with improving their Search Engine visibility (SEO) and building their social following, ensuring that they had a steady stream of new bookings throughout the charter season.

The Results

100%

INCREASE IN New Social
Followers

114%

Increase in 
WEBSITE TRAFFIC

300%

INCREASE IN 
BOOKINGS

What the client says...

“It’s really great to work with Fastnet. It’s a really informal, easy relationship, and yet a highly professional one. We’ve seen a significant increase in our turnover since Fastnet have come onboard.

Fastnet are great to talk to, and constantly come up with novel ideas – their approach motivates you and keeps you pushing you forwards in a better and more productive direction.

I will undoubtedly continue to work with Fastnet in the future, and hope we have a long and fruitful relationship for many years to come.”

– Cyprian Heckstall, Founder

Ready to think big?

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