Falmouth Classics

Learn how the Falmouth Classics became the largest classic sailing event in the UK – with the help of The Fastnet Agency

The Results

200%

Increase in participants

300%

Increase in 
website traffic

+500

New Email
Subscribers

£15,000+

Raised in sponsorship by fastnet

Meet The Client

The Falmouth Classics Association approached Fastnet Marketing in late 2015. The event had seen a significant decline over the previous 5 years, and the organising committee was keen to regain the popularity this event had once enjoyed.

The Fastnet Agency have been working with the event ever since, and both popularity and participation has grown significantly year-on-year. Now, the Falmouth Classics regularly exceeds 200 entries, making it the largest Classic Sailing event in the UK.

Unfortunately, like many events, the 2020 Falmouth Classics was unable to go ahead. However, we very much look forward to working with them again in 2021 to get the event back on track.

 

Our Relationship

We’ve forged a great relationship with the Falmouth Classics organising committee over the past 4 years, supporting them with the smooth running of their website, social media engagement and merchandise sales.

We’ve also previously assisted with the promotion of their sponsorship offering, raising over £15,000 in sponsorship money for the event.

We have grown to love this event, and it’s a firm favourite in the Fastnet summer calendar. We look forward to working with the Falmouth Classics for many years to come, and seeing the event grow and thrive in the process.

What We Did

We have helped the Falmouth Classics to increase their participation, attract significant international sponsorship and raise awareness of the event on both a local, national and international level.

Our technical work on the website means that participants now enjoy a smooth entry process, with the option to purchase merchandise and additional event tickets as part of their entry. We have worked hard to increase their social media following and engagement, and their newsletter enjoys an excellent open rate. With our help and support, the Falmouth Classics has become a leading event in its field.

The Results

200%

Increase in participants

300%

Increase in 
website traffic

+500

New Email
Subscribers

£15,000+

Raised in sponsorship by fastnet

What the client says...

“Our relationship with Fastnet has been a very successful and positive one. All members of the organising committee have been very pleased with the service and the working relationship that we’ve had with Fastnet. 

Their work has had an impact on both participants and the public. The awareness to the public is much greater that it was prior to the 2016 event, which was Fastnet’s first event for us.

With the new website we’re now attracting interest, not just from the UK, but internationally – getting the message out that this is a very interesting, worthwhile event.

 I’m sure that Fastnet’s involvement has increased the number of participants. In 2013 we were down to just 40 participants, and now we attract between 190 to 200 boats every year.

We’re definitely intending to continue our work with Fastnet in the future.”

Don Garman
Vice Chair, Falmouth Classics Association

Watch the testimonial video

Play Video

Ready to think big?

Let's Talk.

Scroll to Top

Join The Lineup...

Lineup: the best position to catch the wave, known as the takeoff zone.

It's also the name of our epic newsletter, full of great advice, tips and information to position your business for take off!