Content Marketing that Converts
"Content marketing is the gap between what brands produce and what consumers actually want"
Your customers are Googling. They are searching for solutions to their problems, and figuring out the best way to achieve their goals. If you can be found, and present the solution, then that immediately builds your authority and is highly likely to lead to a sale.
This is why Content Marketing is so effective. By identifying your key selling points, and relating this to what your customers are actively looking for, we can produce great content that answers their questions and sets you up as an authority in your niche. In turn, this improves your Google rankings and makes your brand more visible online – it’s win-win.
We do this by consistently producing well-researched blog posts and landing pages, and ensuring these are optimised for search, for maximum reach.
Content builds relationships. Relationships build trust. Trust drives revenue.
Content Marketing should become the pillar of your marketing efforts. By starting with a well-researched, well written blog post, we can then repurpose that content across your social channels to deliver maximum return on investment.
Key Word Research
Our professional copywriters have a specialist knowledge of the marine, outdoors and lifestyle industries, which allow us to write highly targeted pieces that truly relate to your audience.
Working alongside our content team, our technical team will ensure your content is optimised for search engines, to ensure that your website climbs the Google rankings for all your associated key words.
Use Advertising to turn likes and engagement into direct sales
We run clever, highly-targeted ad campaigns that compliment your organic growth and deliver maximum return on investment.
Target a new audience & build brand awarenss
Target existing website visitors or social followers to push sales
Use ads to target abandoned carts, or other specific actions
We take our advertising strategy as seriously as we take our content strategy. Every advert is custom designed & written with your audience in mind, and specifically targeted to deliver maximum returns.
We take research seriously. That's why we live it.
All our other services are offered as part of our Sales Funnel Packages.
We do this because we strongly believe that no one element will make a significant difference to your marketing. They have to be used in conjunction with a fully functional sales funnel in order to guarantee results. That's why, unlike other agencies, we guarantee a return on investment within 12 months.
Well of course you can. Anyone can write anything, but does that mean it will become a valuable piece of content? No. (sorry!).
Ask yourself, what do you want to achieve for your business, and where do you see your time best spent?
If you've got big plans for growth, and are ready to be found by potential clients and customers, you're going to want to hand the content reins over to a specialist team.
This is beneficial in two key ways:
1) You can get back to what you do best; being the driving force behind your business, focusing on products, services, sales and your team.
2) We've got a wealth of experience, specialist tools, clever analysis platforms and creatives who translate the latest tricks and techniques into clever content that delivers. It's like having a whole marketing department at your disposal.
So we wholeheartedly encourage you to be JRR Tolkein in your spare time. But if you want a professional website that drives sales, gets you found on Google, builds trust and loyalty, and creates a real return on your investment, you're going to want to get the right people involved.
Nope! That's the best thing about working with an experienced creative team like ours - we know your industry, we understand your audience (chances are we would be one of them!) so we're able to roll all this good stuff together to generate idea after idea.
Not only that, but we take those seeds of thought and help them bloom into all sorts of different plants - from blog posts to Instagram reels to Facebook targeted advertising and beyond.
Just think, you're busy running your business and all sorts of fresh, informative and interesting content activity is consistently reaching potential customers. A community who start to know, love and trust your brand begins to grow.
Before you know it, people start to engage with and actively share your content, building your brand and driving sales - and you didn't have to do anything other than focus on your business. Sound good? Let's make it happen.