What we do > Paid Social, Google Ads & PPC > Google Ads & Google Shopping
eCommerce-led Google Ads & Google Shopping
Google advertising can be a powerful customer acquisition method. Think about it – when they ‘Google’ something, your potential customers are in the marketplace and know what they are looking for – now it’s just a case of putting your product in front of them as cost effectively as possible…
How it works
We research your target keywords and work out the most cost effective campaign using a mixture of long and short tail keywords.
We then set up your Google Ads, Google Shopping Ads or both. We can also produce and manage eye-catching banner ads for use across Google’s display network.
Properly managed, Google Ads can be a highly effective way of acquiring, and retargeting, new customers.
some of the great Brands we work with...
Media Buying Experts
Google’s algorithm is a powerful tool, and our team are trained to use this to its potential. When you combine this with an account structure designed for performance and calculated keyword research and selection, we ensure that your ads appear for the right customer at the right time.
Our account strategies are built around achieving high quality scores. This allows you to buy your clicks from Google at a cheaper cost, meaning you get more clicks for your budget, maximising your margins.
99.9% accurate conversion tracking
Like most brands and agencies, we were hit by Apple’s IOS14 updates in May 2021, which meant that tracking the success of your advertising through Google Ads and Business Manager became completely unreliable.
So we immediately set about finding a solution. As a result, we’re now partners with Triple Whale, who have set up an excellent, server-side tracking system for 99.9% accurate conversion tracking.
Their tracking relies on a server-side tracking pixel which logs a user’s identity through their server interactions (not their browser). You’ll find this means that you can track EVERY Shopify order back through their buyer journey, including their first and last touch points.
Let us take care of...
Account Set Up
We’ll set up your Google ad account from scratch, if required, and optimise your account for maximum conversions.
We will get to know your brand
We will research your market & competitors
Based on current trends & your specific brand, we’ll custom-build you a ad growth strategy to maximise customer acquisition and ROAS
- Media Buying Strategy
Our UK-based team carefully research your keyword targeting, based on the behaviour pattens and interests of your customer
Negative Keyword Optimisation
Management & Growth
Our ad buyers have successfully managed thousands of pounds of eCommerce ad spend
Ad Management & optimisation