11 x roas within two months
We worked with this iconic cosmetics brand to optimise their digital advertising and help them to reach new audiences through on-trend creatives.
By Terry is a well-established beauty brand, sold in premium retailers such as Harrods, Selfridges and Space NK.
However, they were finding it difficult to scale their online sales after reaching a peak during the pandemic, and so reached out to The Fastnet Agency to see if we could support their in-house marketing team to grow sales across the UK, Europe and the US.
First we worked with the client to produce a comprehensive 12 month growth strategy, setting ambitious goals and clear KPIs that would make us accountable as an agency.
Once targets were agreed we immediately set to work, and quickly managed to generate significantly better returns than they were achieving previously with another agency.
We’re now working closely with By Terry on a long-term basis to help them get the most out of their digital marketing, including managing their media buying and creative production, as well as assisting with site optimisation, email marketing and new product launches.
Summary of results...
” This case study is a great example of how, with the right strategy in place, it doesn’t need to take long to generate significant results. Within the first month we were generating a strong return on investment, helping the client to smash their monthly sales forecast.”
– Sarah Leverton, Founder of The Fastnet Agency